To quote from Wikipedia: “Native advertising is a type of advertising, usually online but feasibly elsewhere, that matches the form and function of the platform upon which it appears. In many cases, it manifests as either an article or video, produced by an advertiser with the specific intent to promote a product, while matching the form and style which would otherwise be seen in the work of the platform's editorial staff. The word "native" refers to this coherence of the content with the other media that appears on the platform.”
At PressLogic, our media specialists have the skillsets to channel audience to engage strategic contents across our websites and social media assets. With proven statistics, we firmly believe that the deployment of native advertising is key to any successful marketing campaign in digital media.
Why Should Ad Buyers Prefer
Native advertising is hardly a novel concept; it has been a proven method applied in marketing since the beginning. Brand owners love it for good reasons; with the proliferation of social media networks such as Facebook, Instagram, and Twitter, the payoff for any campaign to go viral is extremely lucrative. PressLogic leverages on such potential in native advertising by integrating client’s messages to our editorial contents.
Inductive Call-for-Action: 69% of people said that they are more likely to buy or consider buying a brand as a result of well-produced content.
Multiple Angle-of-Attack: A marketing campaign is no longer single-dimensional; for the same message, brand owners can now reach the consumers by a long list of distribution networks simultaneously thanks to the rise of social medias. Applicable channels include articles & videos on various platforms, native websites, discussion forums etc.
Engagement potential: Over half of those surveyed have taken social action after seeing branded content, with 50% following a brand on social media.
The impression is there to last: a well written content with marketing element should not create pressure for the consumer to act. Instead, certain form of incentive is planted to the minds such that the consumers should act willingly and spontaneously.
Source: A Content State of Mind, a qualitative rolling research by The Big Shot, www.thebigshot.co.uk
At its core, PressLogic is a technology company. Our product is simple: we build highly effective marketing networks to deliver client’s messages to their favorable audience. We know for certain that our viewership loves the contents we curated to deliver, and such bold claim is made possible with MediaLens.
MediaLens is our proprietary machine learning system that builds and organizes media networks in the digital world. We cannot reveal its blackbox mechanics, but we can definitely show its efficiency.
The rise of social media has only in part solved this issue; with Facebook, anyadvertisement buyers can customize their message delivery, such as demographic or geographic parameters. However, content engagement remained an issue as there existed no correlation standard, and in turn no method of targeting. This is where MediaLens comes in to complete the circle.
MediaLens can identify the most engaging audience for any specific market segment, and it can build effective channels to capture engaging viewerships.